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Marketing & Promotion
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October 06, 2009

Written by: Vince McConeghy

Steakhouse Maloney & Porcelli, headquartered in New York City, has taken the concept of 'Cooking the Books" to a new level.

In a brilliant, stealthy move to engage their customers, create a buzz for their restaurant, and demonstrate that corporate fraud knows no boundaries, these folks have dreamed up an on-line "expense-a-steak" calculator that allows corporate suits to expense their Filet Mignon with fabricated receipts.

You read this correctly. This is genius marketing.  Simply enter the total amount of your restaurant bill, and the Maloney & Porcelli app will fabricate bogus receipts for the HR Department. 


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